Archies Fine Coffee
Hermes Creative Awards
Platinum Winner
Social Media Campaign
Archies grew from hundreds to 6K+ followers as SCG aligned its digital presence with its in-store vibe—driving engagement, sales, and expansion.
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Breaking into San Antonio’s indie coffee scene isn’t easy but Archies Fine Coffee had the foundation right. With a loyal customer base, signature coffee creations, plant-based energy drinks, and a cozy speakeasy vibe, the brand was already a local favorite. What was missing was a digital presence that matched the in-store experience. SCG stepped in to refine Archies social strategy, clean up its digital footprint, and create viral-ready content that actually resonated and encouraged sharing.
The result? Organic growth from a few hundred followers to more than 6,000, increased sales, and momentum that helped caffinate three new Archie’s locations. Proof that when your online presence finally reflects your real-world magic, people show up… cup in hand.
Our Responsibilities
Photography, Social Media, and Videography
Brand Engagement
Social Media Strategy
SCG stepped in to refine the brand’s social media strategy—elevating content direction, streamlining its digital footprint, and developing shareable, personality-driven content designed to resonate with both existing fans and new audiences. Our creative approach centered on bold, flash-forward photography, graphics that nodded to prohibition-era cheekiness, and video content designed to tempt taste buds and stop the scroll.
The result: intentional, organic growth from a few hundred followers to more than 6,000, increased foot traffic and sales, and strengthened brand momentum that supported expansion into three additional locations. A clear example of how aligning digital storytelling with real-world experience can turn local loyalty into scalable growth.