Archies Fine Coffee
Hermes Creative Awards
Platinum Winner
Social Media Campaign
Archies grew from hundreds to 6K+ followers as SCG aligned its digital presence with its in-store vibe—driving engagement, sales, and expansion.
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Archies grew from hundreds to 6K+ followers as SCG aligned its digital presence with its in-store vibe—driving engagement, sales, and expansion.
Our Responsibilities
Photography, Social Media, and Videography
Breaking into San Antonio’s indie coffee scene isn’t easy but Archies Fine Coffee had the foundation right. With a loyal customer base, signature coffee creations, plant-based energy drinks, and a cozy speakeasy vibe, the brand was already a local favorite. What was missing was a digital presence that matched the in-store experience. SCG stepped in to refine Archies social strategy, clean up its digital footprint, and create viral-ready content that actually resonated and encouraged sharing.
The result? Organic growth from a few hundred followers to more than 6,000, increased sales, and momentum that helped caffinate three new Archie’s locations. Proof that when your online presence finally reflects your real-world magic, people show up… cup in hand.
