Ampersand
HERMES Creative Awards
Platinum
Overall Website Design
For all the ands in your life: Because life isn’t just one thing, and the product isn’t just for one person: a nod to the multiple uses and applications of the product; inclusive of all potential customers; interesting and new/different in a market that is saturated.
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When the team at Ampersand came to us, they had a great, top-quality product, but no means to sell or promote it to the public. Oh, and no name, either. During our research phase in narrowing down their target audience, we thought we would have it nailed down, but another “and” was always thrown into the mix. The same phenomena occurred when we researched the benefits of the product. Thus, the name Ampersand was born, and the tagline, “for all the ands in your life”.
Our Responsibilities
Branding, Package Design, Photography, Social Media, Videography, and Website Development
Branding
Life isn’t just one thing. You aren’t either. At Ampersand, we get it.
You don’t fit into a mold and aren’t defined by one label. The life you lead isn’t like anyone else’s—you are unique “& so much more.” From seed to sale, we are passionate about yielding the highest quality CBD products & educating consumers on the intricacies of CBD to empower personalized healing & wellness, for all the &’s in your life.
Whether you are using our products to provide relief from chronic pain or to unwind & be present with your loved ones after a stressful day, have peace of mind knowing that all Ampersand products are sustainably grown & harvested, lab-tested, & organically processed with minimal ingredients. When it comes to life’s necessary luxuries, that’s one area where less is so much more.
Character
Personality
Clean, Trustworthy, Quality, Luxurious
Expression
Voice
The Elevated, Knowledgable, Encourager (AKA Your Smart, Kind, Glamorous BFF)
Logo Description
Primary Logo: Ampersand’s primary logo is a clean, luxurious, and sophisticated representation of the Ampersand brand. The full color and inverse color logo versions should be used as often as possible. All packaging designs and product labels should include the primary logo as well.
Logo Mark: The sub-mark is an alternative logo that can be used in various instances in which the primary logo does not scale adequately. The sub-mark should be used tastefully as a minimalistic symbol in print & digital designs where the inclusion of the brand name is not required.
Clear space and sizing: The Ampersand logo should always have room to breathe. An area of clear space, that is free from any graphics images, or text, should be maintained at all times The clear space for the primary logo is equal to the height of the ampersand icon’s surrounding rectangle. The clear space for the sub-mark should be equal to the width of the ampersand icon’s surrounding rectangle.
Visual Expression
Typography
Nord is the primary typeface that gives Ampersand its high-end and memorable characteristics. In contrast, the secondary typeface, Kanit, balances out the font pairing with a more simplistic and elegant aesthetic that is aligned with Ampersand’s brand personality. The primary and secondary typefaces should be used consistently for titles, subtitles, and callouts. The Work Sans typeface is reserved for body copy and long-form content.
Visual Personality
Patterns & Graphics
The branded elements represent stylized leaves and seeds, indicating the organic nature of Ampersand hemp & cbd. The brand element should be used tastefully to enhance any print or digital collateral.
The white brand pattern adds a clean geometric touch and a sense of an elevated laboratory-esque feel to any Ampersand design.
Color Palette
Name & HEX Code
Primary Color
Goodnight Blue
Secondary Color
Blissful Beige
Accent Color
Rose Gold
Additional Colors
Cloud White
Gray
Ash
Charcoal
Goodnight Blue
Blissful Beige
Rose Gold
Why these colors?
The contrasting blue and beige tones represent the inclusiveness of Ampersand.
The Goodnight Blue swatch should be the primary color for the majority of print, digital,
and packaging designs. The primary and secondary colors should mostly be used in their original tints, indicated on the tint/shade scale. The use of additional tints & shades on the tonal scale are permitted but should be used sparingly. The additional tints & shades are provided to add versatility in digital layout design and to create subtle image overlays.
The accent color, Rose Gold, should only be used in print & packaging to add a luxurious metallic pop of color. The accent color should never cover more than 2% of the entire design area.
The included neutral gray scale can be used for text, titles, subheadings, and line-dividers on any light-colored design layout.
Photography
Visual Storytelling Approach
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Stories in Motion
Video & Production
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Web Design & Development
User Interface
We made this! Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Brand Engagement
Social Media Strategy
Coming soon!